Framework for responsible (sustainable) marketing
نویسندگان
چکیده
منابع مشابه
Selective marketing for environmentally sustainable tourism
The natural environment represents the main resource for many tourism destinations and tourists are increasingly interested in spending their vacation in unspoilt natural areas. Consequently, destination managers are under increased pressure to implement ecologically sustainable practices. Selective targeting of tourists has been proposed as one approach to sustainable destination management, b...
متن کاملThe exploration for e-commerce sustainable marketing
E-commerce marketing plays an important role in the development of e-commerce. However, many e-commerce marketing types are obscure, excessive and exaggerated. If some consumers buy and use inappropriate products or services, the consumers may suffer from greater losses. As a result, these marketing types are not sustainable, and also hinder the development of e-commerce. Research on optimizing...
متن کاملDevelopment of framework for sustainable Lean implementation: an ISM approach
The survival of any organization depends upon its competitive edge. Even though Lean is one of the most powerful quality improvement methodologies, nearly two-thirds of the Lean implementations results in failures and less than one-fifth of those implemented have sustained results. One of the most significant tasks of top management is to identify, understand and deploy the significant Lean pra...
متن کاملa combinational framework for developing sustainable vision
this paper presents a new framework for developing a sustainable and inspirational vision through combination of futuring and storytelling concepts. this combination helped us to overcome the previous problems and weaknesses on the way of visioning process and vision communication. to achieve key elements of corporate vision and narration, 237 questionnaires containing five open ended questions...
متن کاملToward the Institutionalization of Macromarketing: Sustainable Enterprise, Sustainable Marketing, Sustainable Development, and the Sustainable Society
Major events in the institutionalization of macromarketing include (1) the series of macromarketing conferences that began at the University of Colorado in 1976, (2) the founding of the Journal of Macromarketing in 1981, and (3) the establishment of the Macromarketing Society in 2004. This article focuses on the continuing institutionalization of macromarketing by providing a commentary on Mark...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Corporate Governance and Sustainability Review
سال: 2020
ISSN: 2519-898X,2519-8971
DOI: 10.22495/cgsrv4i2p5